Qualitative testing and setting up goals
Due to the pandemic in 2020, this was the right and necessary time for its complete redesign, as more and more students were forced to adapt their learning process to their home environment, through the internet.
The evaluation of the existing website was undertaken by qualitative usability testing on the target group (6 test users). With the help of those results, we prepared goals and priorities for the redesign of the website.
The Process
We tackled the basics of the user experience that has suffered on the existing site, especially on newer devices such as smartphones and tablets. We focused on the smoothest possible experience of discovering relevant learning material and a more enjoyable experience during learning on screens (i.e. dark mode).
An important goal was also to drastically improve and optimize the speed of the site. The secondary objectives of the renovation were to increase the number of donations to support the project. The option of recurring and additional methods of donations (Paypal) has been introduced.
Final Step
Results
The goals of the user experience were achieved (the prototype was, before development, qualitatively tested on 4 test users).
145% increase in donations
We achieved a 145% increase in donations compared to the same period last year (1.1. - 1.2.2020 vs. 1.1. - 1.2.2021).
This ensured that the project would develop further and thus have an even greater impact on future generations of schoolchildren.
