Okusi.si Website Concept
Okusi.si (Taste.com) was a conceptual content marketing idea for Sensodyne toothpaste brand. We wanted to steer the communication a bit away from the classic oral care benefits of using their toothpaste.
The website would be populated by DIY recipe videos which would be also used on their social media channels.
Laptop and smartphone showing a website for recipes with an image of a strawberry-topped cake, with dessert images on the side, set on a white surface with colorful wooden spoons in the foreground.
Sensodyne's core brand mission is to enable people to enjoy life without teeth sensitivity holding them back. This was a nice opportunity to give some value to the community in the form of food recipes.
A webpage showcasing various sandwich recipes with images, titles, and play buttons. The page includes filter options for taste preferences like sweet, bitter, and spicy, as well as temperature options such as hot and cold.
Screenshot of a recipe webpage featuring a grilled meat dish with vegetables, and a section below with other recipes including a burger and pancakes.
Hand holding a smartphone displaying a food blog or video app with pictures of burgers and desserts.