Okusi.si (Taste.com) was a conceptual content marketing idea for Sensodyne toothpaste brand. We wanted to steer the communication a bit away from the classic oral care benefits of using their toothpaste.
The website would be populated by DIY recipe videos which would be also used on their social media channels.
Sensodyne's core brand mission is to enable people to enjoy life without teeth sensitivity holding them back. This was a nice opportunity to give some value to the community in the form of food recipes.