Klemen Selakovic // UX & UI designer
Award winning UI/UX Designer, Visual Designer & Creative

Giving 10%

Why I'm giving 10% of my earnings to charity?


Everything I ever accomplished...

and everything I will ever accomplish will be the result of pure coincidence of being born in a specific location of the world where I had more opportunity to succeed, learn skills, be happy and live a better life than large proportion of human beings currently sharing this world with me.

It was impossible to see myself and the true level of my morality without touching upon this questions of free will (is it really my fault that I had all opportunities I had), of liability (what I am responsible for) and necessity.

Being aware that I was, objectively, dealt an amazing hand at the beginning of my life, meant that I have a moral responsibility to those less fortunate.

Ask yourself...

Would you save a child from a burning building?

For most people the answer is yes. What kind of a moral monster would you be if you saw it, could help and did nothing?

But "burning buildings" are everywhere, just not in our near proximity. And that is the problem that stops most of us from helping. We are not directly impacted by it - the problems are far away. 

Your life, doesn't need to be in jeopardy (like running into a burning building) in the process of saving a life. It's actually just giving away a tiny percentage of your earnings. We have this amazing privilage.

How would you feel if you saved a child's life?

For roughly every $3,500 donated, you can.


Why I Give Where I Give

Which charity you give to is as important as giving itself

When deciding where to give, I let myself be guided by a process I use for finding answers to almost any question in life: objective scientific research.

I asked myself where can $1 of my money do the most possible good.

All metrics and research pointed towards:

The Against Malaria Foundation is a United Kingdom-based charity that provides long-lasting insecticidal nets to populations at high risk of malaria, primarily in Africa. 


Effectiveness of AMF charity

Top rated charity (2012, 2013, 2015, 2016, 2017)
by GiveWell

Top rated charity (since 2012)
by Giving What We Can

Top rated charity (since 2012)
by The Life You Can Save

AMF’s program has a strong track record of preventing malarial infections. It is also highly cost-effective, as its lean organisational structure, careful use of technology and partnerships with local charities keep its costs exceptionally low.

Its administrative costs are paid by established private donors, and the costs of distribution are covered by its distribution partners. This means that donations from the public go straight towards purchasing more nets. What’s more, its website lists all donations received and links each donation to a specific distribution, so donors can follow its progress and see the impact that they are having.


Why malaria?

Malaria kills half a million people every year and 400 million fall ill. Before bed nets were made available, it was three or more times that. Nets are a proven intervention - a more effective a way of saving lives than any other. There is still a long way to go and every death from malaria is preventable.

  • 70% of the deaths are children under 5

  • Malaria is the world's single largest killer of pregnant women

  • 90% of the deaths are in sub-Saharan Africa

Yet malaria is totally preventable and treatable. Nobody need die. Prevention is better than treatment.

  • Buying and delivering an AMF-funded net costs only around $2 - $6*

  • The most effective means of prevention by far is sleeping under a mosquito net (Long-Lasting Insecticide treated Net)

  • Every 550 (100-1,000) nets distributed and installed equals 1 life saved*

  • This means that on average you save 1 life with every $2.824,25

(source: GiveWell)


Impact of donations so far

Numbers last updated on 16 September 2019. Giving 10% since January 2017.


Total number of nets funded


Total number of people protected


Estimated lives saved*

*The number is an approximation using the data from the independent charity evaluator GiveWell that provides a quantitative estimate of the lives saved per Long-Lasting Insecticide-treated Net distributed in a developing country through AMF organization.


YOU ARE, objectively one of the most fortunate beings in the history of the world